Free Field Guide

The User Acquisition Playbook.

Turn Creator Distribution Into Paying Users.

A practical field guide for sportsbooks, casinos, prediction markets, gaming brands, Web3 platforms and other attention-driven businesses looking to turn creator distribution into measurable customer acquisition.

Built from real creator campaigns, acquisition experiments and performance tracking.

What's Inside

How to define the business outcome before choosing creators
How to identify high-value audiences and communities
How to select creators based on audience, intent and trust, not follower count
How to structure creator distribution around a clear acquisition objective
How to build offers and campaigns around relevant moments
How to create native content without losing the commercial objective
How to track creators through to qualified users, deposits and purchases
How to optimize campaigns and scale what actually works

The Framework

Objective→Audience→Creators→Offer→Moment→Tracking

Starting with creators usually produces a creator campaign.

Starting with the customer produces an acquisition campaign.

Built For

Sportsbooks · Casinos · Prediction Markets · Gaming · Web3 · Other Attention-Driven Businesses

Download the Free User Acquisition Playbook

Stop optimizing for attention. Start building for acquisition. Get the practical framework Blackline uses to connect creator distribution with measurable user acquisition.

BlackLine Labs

Attention is the input.
Users are the output.

The playbook is the framework. Blackline is the infrastructure for executing it.